I created campaign copy, brochures, appeal letters, and donor-facing communications that showcased both the heart and the measurable impact of giving at Graland. These materials balanced storytelling with data, highlighting individual generosity while also presenting the collective results in clear, engaging formats. The goal was to inspire donors by connecting their contributions directly to student opportunities, making philanthropy feel personal, purposeful, and essential to the community. Each piece was also educational, designed to show the community why giving matters and how it sustains the school’s mission.
In addition to external donor communications, I created internal educational documents to help faculty, staff, and volunteers understand the importance of giving and confidently share that message.